The South Asian Excellence Awards celebrates the achievement of South Asians in the categories of Business, Entertainment, Social Services, Science, Sports, Literature, Technology and IT, Performing and Visual Arts, Good Earth, and the South Asian Personality of the Year.


Marketing & Promotion

From global to local, your brand will be publicized in every South Asian home in over 100 countries. All forms of media will be used to present and recognize the achievements of the nominees. Profiles of the main sponsors will also be publicized in the highly lucrative North American and South Asian communities. Sponsors will also enjoy secondary marketing avenues through other organizations associated with the event.  Sponsors that are associated with this prestigious event will be seen as a company which celebrates the significant achievements of the South Asian community in United States. We look forward to your participation in this year’s event and to begin a successful relationship with Sony Entertainment Television Asia and its world wide viewers.

Sponsorship Opportunities

Make sure that you are part of this important event, an event like none other in the world. We also offer you the chance to build a successful relationship with Sony Entertainment Television Asia for many years to come.

Platinum Package
As Title Sponsor of the event, sponsor’s branding will appear on ground and on air. Entitlements include:

• Naming rights to the show. Will be called Brand South Asian Achievers Awards. Naming rights will also figure in all the nominations capsules, promos and any other related programming promoting the event
• Carriage both on air, print and any other media vehicle used for promotion
• Integrated Brand logo will be featured on all advertising
• Integrated Brand logo to feature on all invites
• Integrated Brand logo to feature on all table flags at venue
• Integrated Brand logo to feature on all the Award category nomination clips
• Integrated Brand logo to feature on all the official goody bags
• Brand merchandise to be included in the official goody bag
• Back cover of the official souvenir brochure to carry sponsor’s brand advertisement
• Brand full-page color advertisement in the official souvenir brochure
• Integrated sponsor brand logo to appear on all the publicity backdrops
• Brand logo to feature in all advertisements for the screening of the event
• Acknowledgement on www.setasia.tv website to the Brand
• Press releases will feature Brand
• Extensive media blitz that will be promoted from January - March 2010
• Sponsorship of the on air event. Credit lines and spots on the main event. This would also include tagline entitlements in promos leading to the final airing
• Naming rights to the main award
• A Brand representative from Brand to present the Main award
• Brand representative to be invited to appear in the curtain raiser to the event on the channel
• 2 VIP tables (Each table can accommodate 8-10 guests)
• Integrated Brand logo in all the print advertisements
• 150 spots x 30 seconds for airing brand commercials

                  Total Cost: $ 150,000
        
        
Gold Package:
As Presenting Sponsor, branding will appear on ground and on air. Entitlements include:

• Presenting sponsor carriage: “ Presented by Brand in association with … “
• Presenting sponsorship will be featured in all nominations capsules and promos as taglines and any other related programming promoting the event.
• Carriage both on air, print and any other media vehicles, used for promotion
• In discussion with Indian Food retail stores to distribute nomination cards
• Acknowledgement on www.setasia.tv website to the Brand
• Press releases will feature Brand as one of the sponsors
• Extensive media blitz that will be promoted from February 2010 until the airing of the event.
• Sponsorship of the on air event. Credit lines and spots on the main event. This would also include tagline entitlements in promos leading to the final airing. Logo entitlements on the following below:
• Brand logo to feature on all the official goody bags
• Brand merchandise to be included in the official goody bag
• A full-page color advertisement in the official souvenir brochure

• One of the Category Awards presented sponsored by Brand
• A Brand representative from Brand to present the one of the awards
• Brand representative to be invited to appear in the curtain raiser to the event on the channel
• 1 VIP table, each table can accommodate 8-10 guests
• Presenting sponsorship status at the exclusive after-party at the event
• Acknowledgement of the brand on www.setasia.tv with link to the brand website
• 75 spots x 30 seconds for airing brand commercials

          Total Cost: $ 100,000


Silver Package:
As a Co-sponsor, branding will appear on ground and on air. Entitlements include:

• Co-sponsor will be will be featured in all nominations capsules and promos as taglines and any other related programming promoting the event
• Carriage both on air, print and any other media vehicle used for promotion
• In discussion with Indian Food retail stores to distribute nomination cards
• Acknowledgement of Brand on Awards website
• Press releases will feature Brand as one of the sponsors
• Extensive media blitz promotion
• Sponsorship of the on air event. This would also include tagline entitlements in promos leading to the final airing. Logo entitlements on the following below:
• Brand logo to feature on all the official goody bags
• Brand merchandise to be included in the official goody bag
• A full-page color advertisement in the official souvenir brochure

• One of the Category Awards presented sponsored by Brand
• A Brand representative from Brand to present the one of the awards
• Brand representative to be invited to appear in the curtain raiser to the event on the channel
• 1 VIP table, each table can accommodate 8-10 guests
• Sponsorship status at the exclusive after party at the event
• Acknowledgement of the brand on Awards website with link to the brand website
• 5 X 30 seconds On Program spots for the final telecast, includes open and close credit lines
• Interviews with the sponsors for the View Asia program.

                  Total Cost: $ 50,000

Bronze Sponsor
As ground sponsor, branding will appear on ground only. Entitlements include:

• Brand Feature in the Program Guide as the sponsor
• Brand logo to feature on all the official goody bags
• Brand merchandise to be included in the official goody bag
• A full-page color advertisement in the official souvenir brochure
• One of the Category Awards presented sponsored by Brand, will be titled
• A Brand representative from Brand to present the one of the awards
• Brand representative to be invited to appear in the curtain raiser to the event on the channel
• 1 VIP table, each table can accommodate 8-10 guests
• Sponsorship status at the exclusive after party at the event
• Acknowledgement of the brand Awards website with link to the brand website
• 3 X 30 seconds On Program spots for the final telecast
• Interviews with the sponsors for the View Asia program