Sony rides to 8-year high with 3 Idiots

MUMBAI: The 'All izz Well' message from 3 Idiots, Bollywood's biggest blockbuster at the box office, seems to have rubbed off on Hindi general entertainment channel (GEC) Sony Entertainment Television as well.

The Aamir Khan movie took Sony to an eight-year high as it grabbed 270 GRPs for the week ended 31 July, gaining a mammoth 108 points from the trailing week, and moved to the third rank in the Hindi GEC ratings game.

3 Idiots clocked an average TVR of 10.9, a record rating for any movie over eight years, as it raced past popular soaps to become the top-rated show across the GEC space for the week. The closest rival, Pavitra Rishta, earned 5.7 TVR, a glaring gap that is rare in today's highly competitive and fragmented GEC space.

The 3 Idiots contest winner was announced as Pawandeep Singh from West London. He was ecstatic to win the actual chair from the movie as can be seen from the image.

RUNNERS UP:
Sapna Desai - Ilford
Fatemah Kassamali - Peterborough
Bishwaris Gantayet - Reading
Prakash Shah - Harrow
Eram Durrani - Rotheram
Manish Umrethis - Belfast
Dev Gandhi - Preston
Eesha - Leicester